Please see our Consumer Market Outlook Digital Market Outlook Mobility Market Outlook Technology Market Outlook Use of Mobile Apps by Category January 2020 DataReportalOur love affair with apps shows little sign of slowing either, despite the rise of ‘Global Ranking of Mobile Apps by Category January 2020 DataReportalRoughly half of the 3.7 hours that people spend using mobile phones each day is spent using social and communications apps, meaning that these platforms account for the same share of our mobile time as all of our other mobile activities Share of Mobile Time Spent by Mobile App Category January 2020 DataReportalAcross mobile devices and computers, GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day using social media, up by 2 minutes per day since this time last year.Once again, the story varies by country. Percentage of Internet Users Who Stream TV Content Over the Internet January 2020 DataReportalPaid video subscription services are popular with mobile users too. When you’re deciding what to include in your own, ask yourself … Facebook: number of monthly active users worldwide 2008-2020 Try exploring cultures too, by constantly asking yourself what’s Staying on top of the latest tech trends is one of the biggest causes of stress for marketers everywhere. However, the data offer irrefutable evidence that hundreds of millions of people around the world Video’s scale isn’t just about data consumption, either. Distribution of the digital media viewing time in the Netherlands 2019, by channel However, despite relatively low figures for absolute ecommerce ARPU, Egypt and Indonesia both rank highly for these GDP-adjusted averages, while Ghana, Kenya, and India also find themselves much higher up the rankings. Critically, marketers can now use Facebook to reach one-third of all the world’s adults aged 18 and above, and Profile of Facebook's Advertising Audience by Age Group and Gender January 2020 DataReportalTikTok was probably the media’s top social story in 2019, with some huge – and often misrepresented – numbers hitting the headlines. Find all the insights here.Comprehensive analysis of how the world’s digital behaviours evolved in the first three months of 2020. Esther Shaulova Media industry in the Philippines If you’d like to learn more about this important topic, GSMA Intelligence’s comprehensive GlobalWebIndex finds that mobile phones now account for more than half of all the time we spend online, with the company’s latest data putting mobile’s share of internet time at 50.1 percent. Online media & entertainment usage in Spain However, a TikTok advertising sales deck However, 500 million of these active users – more than 60 percent of the total – live in China. Let’s finish with three top tips.Internet behaviours are changing, with influences from around the world shaping the expectations and preferences of people in all corners of the globe. Digital video advertising in the U.S. (DMO) For details, please see your browser’s Help section (by pressing F1). Digital video in the U.S. (DMO) KPIs for more than 20,000 online stores )On the flipside, can you really justify ignoring the big trends, just because they don’t appeal to you on a personal level? If we allow roughly 8 hours a day for sleep, that means we currently spend more than 40 percent of our waking lives using the internet. Directly accessible data for 170 industries from 50 countries Lodovica Biagi Now books, music, videos, and also video games are easily accessible on almost any device from anywhere in the world. Download the free 2020 Social Media Trends report, analyzing the latest social media trends across devices and platforms on a global scale to guide marketers in the right direction. Digital publishing in the U.S. (DMO)
Digital, Digital 2020, Local, Canada, Americas, Northern America
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