Why Flipkart’s Failed Pursuit of Snapdeal Isn’t Really a Bad Bet. Both HV and Joshi argue that after Amazon’s failed bid for Flipkart, Snapdeal could be trying to … The fall and fall of Snapdeal: Why its market share slipped from 26% to 4%
Freecharge that was just behind Paytm before demonetisation, but failed to capitalise on the opportunity quickly. The fall and fall of Snapdeal: Why its market share slipped from 26% to 4% Snapdeal has a number of investors including Ratan Tata, Alibaba Group, Foxconn … Indian e-commerce portal Snapdeal’s management has said it has made mistakes like many of its industry peers, failed in some aspects of its business , which have led to some tough decisions as part of its goal to become a more lucrative business in the next two years.
The e-tailer operated on a pure-play marketplace model with no inventory until 2013 when Amazon entered the country, changing the market dynamics for domestic e-commerce players.Snapdeal then moved to a managed or controlled marketplace model with own warehouses called SD+ centres to ensure some level of quality control.
Two years of operation failed to provide Snapdeal with the desired traction and it gave up and pivoted to play in the big league of ecommerce.
It is unclear if they will keep backing the firm that has been battling high cash burn, falling orders and nosediving valuation.Copyright © 2020 VCCircle.com.
Its once-thriving consumer electronics business shrank with the arrival of US-based Amazon which promised faster delivery and better seller prices, according to RedSeer.Snapdeal also couldn’t leverage on the high-margin, fast-growing fashion segment as it couldn’t offer the level of product assortment and quality offered by market leaders Flipkart (along with Myntra and Jabong) and Amazon.The report also cited Snapdeal’s numerous pivots as a major reason for its failures.
In March 2015, Snapdeal brought actor Aamir Khan for the promotion of its website in India. "It was evident that Snapdeal was heavily investing in branding and media in order to gain market traction," says Carl Savio, founder of Bluebot Digital, a digital marketing agency, who has worked with firms such as Practo, Bankbazaar and Bluestone.
The fall and fall of Snapdeal: Why its market share slipped from 26% to 4% ... Snapdeal failed to meaningfully differentiate itself, the report said. It will be much easier for sellers to sell.
The much anticipated deal in the Indian e-commerce space failed to materialise after much deliberation.
This will alert our moderators to take actionComplexity of deal derailed Flipkart-Snapdeal talks: SourcesNEW DELHI: Snapdeal-Flipkart merger talks hit a dead end for a variety of reasons, including the complex structure of the deal that would have placed millions of dollars worth of tax liability on many of Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. Ltd. However, it never adopted a hybrid model that has been followed by Flipkart and Amazon with WS Retail or Cloudtail, respectively, which helped them gain control on quality, cost and consumer experience, the report noted.“The marketplace model did not allow Snapdeal to have any sort of control over quality of products. After Snapdeal’s merger talks with Flipkart failed in 2017, the firm did not raise capital and instead restructured their business to focus on less loss-making segments.
Snapdeal 2.0 would be a fringe player at best in this scheme of things, just like Ebay, which never committed the kind of funds to India that Amazon did. So the big question is that at a time that such digital wallets are in demand, why is Snapdeal selling Freecharge? Property of Mosaic Media Ventures Pvt.
Choose your reason below and click on the Report button. Exits across levels have already been happening at Snapdeal,” the person had said.The collapse of the merger deal has also come as a blow to more than 25 institutional investors whose bet on the e-commerce firm turned sour.
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