So she launched Nykaa with her banker husband Sanjay Nayar.Nykaa has managed to raise 25 million dollars so far from 7 different investors in 4 rounds.In the third round of funding the company was able to raise 820 million rupees from Harsh MariwalaThe company has an Inventory-based model that has helped the brand to gain its name in the fashion and cosmetics industry. This category only includes cookies that ensures basic functionalities and security features of the website. Nike sells its product to about 20,000 retail accounts in the U.S. and in almost 200 countries around the world. Though the demand for such outlets was high but there were no apt retail formats in India.The primary focus of the company is for 3 types of customers- One who are short on time, one who are beauty experts and makeup or beauty newbies. The company is also eyeing for an initial public offering in 2020.Nykaa is receiving 15,000 orders a day, mostly from consumers between the ages of 22 and 35.Nykaa depends on content marketing for their marketing strategy. The Company sells branded products under the categories of skincare, makeup, luxury products, fragrance, hair care, bath and body products for men and women, enabling customers to choose from a wide range of offers and discounts on all beauty, makeup and wellness products across the brands. It creates eye-catching content for readers and gauges their attention to buy the products they are offering. Marketing-Mix – Die 4Ps . It deals in high- end products from brands like MAC, Lakme, etc. They provide high-quality content to showcase the global trends that have proved a winning formula for the brand name.On one hand, where Nykaa is using high-quality content to generate traffic on the website, Nykaa uses email marketing and Get updates on latest digital marketing & social media stories.Your Social Media Trendsetter. It has established a good team for its content strategy. Place in the Marketing mix of Nike. Falguni is a graduate of the Indian Institute of Management, Ahmedabad. Nykaa has raised money through multiple rounds of funding from the family office of Harsh Mariwala, Sunil Munjal and Zia Mody, TVS Shriram Growth Fund, Max Group and TPG Capital. These cookies do not store any personal information.Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. In addition to its primary ecommerce business, it has an offline presence via 68 brick-and-mortar stores across the country. The products are 100 percent genuine and authentic, sourced directly from the brands. Nykaa com A Passion for Beauty needs to develop marketing mix strategies to achieve its desired results within the market that it serves. L’Oreal Paris Color Riche Intense Lipstick (Burning Rose)2. In 2016, it raised a total of 104 crore rupees from investors and the company hopes to break even by the end of this year. If you author a makeup blog, you can choose to advertise makeup products from Nykaa.com on your blog … Die Formulierung klarer Ziele und der Einsatz eines gut zusammengestellten Marketing-Mix verwandeln geplante Aktionen und Taktiken in konkrete Handlungen und zielführende Maßnahmen. Nykaa has won the award of most innovative E-Commerce Company.
After reading this detailed Nykaa Case study, you’ll be clear about the business model of Nykaa, marketing strategy, swot analysis.
Nykaa was launched in 2012 by Falguni Nayar.The platform offers a wide range of category including skincare, makeup, luxury products, fragrances and hair care products for both men and women. Like all most of the marketers, Nykaa’s marketing strategy includes a number of relevant discount coupons & offers apart from the usual campaigning of the marketing ventures. In March 2016, Nykaa introduced private labeled products in the bath and body care category. Their monthly traffic on the website is about 17 million.The rest have to be attracted through online advertising and social media marketing.“Our average ticket size is high, and we have four items in a cart on an average.”, Falguni says.Recently Janhvi Kapoor became the first brand ambassador of Nykaa business under Nykaa cosmetics.It was done to attract a young audience towards their products.Janhvi appears in print, digital and electronic advertisements.She also plays an active role in social media campaigns through her Instagram handle.Purple is an online store which sells cosmetics, fragrances, skin and hair care products.
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