This experience inspired Leila to create her own degree in African Development Studies at Harvard University. In 2008, she founded Samasource in Kenya with the mission to improve the lives of those living below the poverty line.The company employs more than 2,900 people in Kenya, Uganda and India, creating data for companies around the world that need to test numerous artificial intelligence products, including self-driving cars and smart hardware.
If you would like to make a donation to honor Leila’s legacy and support her mission to Give Work, visit We are deeply saddened to announce that Leila Janah, Samasource Founder and CEO, passed away last night due to complications from Epithelioid Sarcoma, a rare form of cancer. She attended the California Academy of Mathematics and Science where, during her senior year, she was awarded a six month scholarship to teach English in Ghana. LXMI employs marginalized women in the rural Nile Valley communitiesLXMI was incubated at Samasource. In addition to kitesurfing, she was an avid scuba diver and a practiced performance freediver, and she loved paddleboarding through the mangrove forests behind the home in Kenya that she and Tassilo shared. Leila Janah founded Samasource, an Internet nonprofit that provides poor women, youth, and refugees throughout the world with computer-based work. Samasource has been named one of In 2013, Janah founded Samaschool (previously SamaUSA), a program that moves people out of poverty by providing digital skills training and a connection to internet-based jobs that pay a living wageSamaschool closed operations in 2020, with the core training curriculum being acquired by a U.S. foundation. On Friday, January 24 I received the devastating news that Leila Janah, founder and CEO of Samasource, had died after a brief but hard-fought battle with a rare cancer. The company has helped more than 50,000 people lift themselves out of poverty and has become one of the largest employers in East Africa, according to Samasource's website. The LLC was set up for LXMI in order for Janah to donate the 1/3 of her shares back to Samasource in a way that would give Samasource oversight in the company. Leila was a pioneer in the field of impact sourcing, and will be best remembered for the innovations she brought to the work of eradicating poverty. She believed that “the greatest challenge of the next 50 years will be to create dignified work for everyone.” Leila founded Samasource in 2008 with the mission of giving work, not aid, by hiring workers in impoverished areas, training them in AI data annotation, and providing the technology to plug their skills into the global digital economy where they could earn living wages. Leila Janah (October 9, 1982 – January 24, 2020) was an American businesswoman. She was a Young Global Leader of the World Economic Forum, a 2012 TechFellow, a TED Fellow, and recipient of the inaugural Club de Madrid Young Leadership Award. She was the founder and CEO of Samasource and LXMI, two companies which share a common social mission to end global poverty by giving work to people in need. Despite her declining health she continued to read stories to her stepdaughter and her godchildren, tucking them in at night and blowing out birthday candles together. Leila was introduced to her husband, Tassilo Festetics, by mutual friends in 2017. As an undergraduate she was a Secretariat leader for Harvard Model UN and World Model UN; a researcher and writer for Let’s Go’s travel guides to Brazil, Mozambique, and Borneo; and took time between academics to work at the World Bank in the Development Research Group.
She was the founder and CEO of Samasource and LXMI, two companies which share a common social mission to end global poverty by giving work to people in need. Leila Janah, founder and CEO of Sama Group, is eradicating poverty one digital job at a time. Leila Janah (October 9, 1982 – January 24, 2020) was an American businesswoman. While on one of her first professional assignments, working as a manager for a call center in Mumbai, she learned that one of her employees commuted to work from his home in the slums every day by rickshaw.
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